Are you a website owner wondering how Google views AI generated content? With the rise of technology, it is important to understand how search engine algorithms view and assess content generated by artificial intelligence. In this article, we will discuss Google’s view on AI generated content and provide tips to ensure your website is compliant, while also maximizing your websites potential for improving your SEO.
Understanding How Google Views AI Generated Content
Google has always been at the forefront of technology, and artificial intelligence is no exception. AI has become a popular tool for content creators, as it can help them create content quickly and efficiently. However, it’s crucial to understand how Google views content created by AI in order to ensure that it is not seen as spam. Google takes several factors into account when it comes to content, such as the quality and relevance of the content, and the frequency of words and phrases within the content, so it’s necessary to make sure that your articles are not overly repetitive or spammy, as this could lead to a penalty from Google. By understanding how Google views content written by an AI generator, content creators can ensure that their blog content is seen as a valuable resource and not as spam.
Ensuring Your Website is Compliant while Empowering your SEO
It’s imperative to make sure your website is in line with Google’s guidelines. To ensure your site is compliant, there are a few tips to consider. Although you can use AI to write articles that are quick to produce, cost-effective, well-written, and have greater depth in subject matter, it’s essential that every article you produce through AI is still given the human once-over to ensure that these elements are strictly adhered to:
Use keywords in a natural and varied way
Using keywords in a natural and varied manner is one of the crucial aspects of creating SEO-friendly AI-generated content. When repeatedly using the same keywords, it not only harms your SEO rankings, but it also impacts the readability of the content for your readers. This can result in a poor user experience and a decrease in engagement, which is detrimental to your website’s overall performance.
Instead, it’s suggested to include several variations of your keywords and phrases throughout the article. This will not only assist you to stay compliant with Google’s guidelines, but it will also enhance your potential for gaining long-tail keywords. Long-tail keywords are more specific and less competitive keywords that can drive up your rankings and send niche traffic to your site. This is advantageous because it will attract a more targeted audience and augment the chances of conversion.
It’s necessary to note that, when using content that’s written by artificial intelligence, the AI should be trained to understand the context of the keywords being used, rather than just inserting them into the text without proper context. As well as a keyword density check, this will aid in ensuring the keywords are used in a natural and varied manner. Also, you should use LSI (Latent Semantic Indexing) keywords, which are related keywords, to your main keyword that help search engines understand the context of the topic you’re writing about.
In addition to using keywords in a natural and varied way, it’s essential to use them strategically in key places throughout the article. This includes the title, meta description, headings, and throughout the body of the text. By using keywords in these areas, you can enhance your website’s visibility in search engine results and augment the chances of your website ranking for those keywords.
Proper article structure
A well-structured article makes it easy for readers to understand the content and improves overall readability, which can have a positive impact on engagement and user experience. Additionally, it also makes it easier for search engines to crawl and understand the content, which can enhance your website’s search engine rankings.
One of the crucial aspects of structuring every article correctly is to have a title that clearly defines the main subject of the article. The title should be attention-grabbing and accurately reflect the content of the article. Additionally, the title should include relevant keywords to improve the visibility of the article in search engine results.
Another essential aspect of article structure is the overview paragraph. This should give a general summary of the primary points of the article and entice the reader to continue reading. It should be able to give a clear overview of the article main points in a concise way. Most blogs also use this section for excerpts when displaying a list of articles on their site, so make sure it’s on point with the topics that are covered.
The article should then be broken down into subheadings with individual paragraphs that describe different aspects of the main topic. These subheadings should be descriptive and accurately reflect the content of the corresponding paragraphs. This makes it easy for readers to understand the content and aid search engines to understand the structure of the content.
It’s also beneficial to provide a Conclusion section that drives home the final message of the article. This helps to summarize the main points of the article and reinforces the key takeaways for the reader. This can aid in engaging the readers, and also, it’s a good place to include the most vital keywords of the article. Indeed, many times, Google has been known to randomly select keywords and phrases from the final paragraph of an article to replace the meta description.
Avoid Repetitive Content
Avoiding repetitive content is crucial for creating AI-generated content that doesn’t sound like it was written by a non-human. Repetitive language, sentence structure, and concepts can make the content sound robotic and difficult to read, which can have a negative impact on user experience and engagement. Additionally, repetitive content can also be flagged as spam by search engines, which can harm your website’s search engine rankings.
To avoid repetitive content, try to include a natural flow of language, human-like sentence structures, and idiomatic expressions. This can be achieved by training your AI writing tool to understand the context of the content and to use a variety of sentence structures, vocabulary, and idiomatic expressions. It’s also a good idea to have your AI writing tool understand and mimic the writing tone or style of your target audience, so it can be easier for your target readers to understand and engage with the content. Sometimes you can try switching the writing tone or writing style of the article to gain a different variation of an article you’ve written with your AI writing tool just so you can intermix different variations. It will not only help you to avoid repetitive content but also, you’ll be able to cover different angles of the topic and engage with a wider range of readers.
Use effective internal and external backlinks
Using internal and external links within a blog article can greatly improve both the user experience and the search engine optimization of your website. Internal links allow you to connect related content within your own website, making it easier for readers to navigate and find more information on a topic by linking to other blog posts, or to your products and services that you’d like to promote. This can also help search engines understand the structure of your website and the relationships between different pages, which can improve your website’s ranking in search results.
In addition to internal links, make sure to use external links to high authority websites within your blog post. These links help establish trust and credibility for your website and can demonstrate to search engines that your content is reliable and valuable. Try to use external links in a contextually relevant way, linking to sites that are reputable and provide additional information or sources that will help reader. Also, use “nofollow” links when linking to external sites, which gives a signal to search engines that you don’t vouch for the linked site, but instead are providing the reader with access to highly relevant information that’s considered to be trusted by the search engines. It’s crucial to balance the use of internal and external links within your blog post to ensure a positive user experience while also improving your website’s SEO.
Check for Accuracy and Uniqueness
Accurate and unique content not only improves the user experience but also helps with search engine optimization.
To ensure accuracy, make sure to verify the information used in the content. This includes double-checking facts, statistics, and sources to make sure that they are up-to-date and reliable. Additionally, it’s also vital to avoid including inaccurate or unverifiable data in the content, as this can harm your website’s credibility and search engine rankings.
To ensure uniqueness, you can check for plagiarism from free sources like Plagiarism Detector and ensure that the content is original and not copied from other sources. Make sure to be careful when using AI generated content, as it can be easy to produce content that is too much like existing content on the web even if it’s not written word for word.
Stay Current with Google’s Guidelines and Industry SEO Practices
The world of SEO is constantly evolving and staying up to date with the latest guidelines and best practices to ensure that your website complies and able to rank well in search engine results will help your success in the long run. Two excellent resources for keeping track of the latest changes in SEO can be gained by subscribing to the Search Engine Journal newsletter or to the Search Engine Roundtable. I’ve been working within SEO for over 27 years, and these 2 resources are used by some of the top consultants in the industry.
It can’t be overstated how important it is to keep in mind the content policies that Google emphasizes within their guidelines, which outline best practices for creating high-quality, user-friendly websites. Google loves to rebrand their services and products, so what was once known as Webmaster Guidelines is now known as Google Search Essentials.
Conclusion
In conclusion, by following these tips, you can ensure that your AI-generated articles will not only be seen as high-quality but are optimized for SEO while remaining compliant with Google’s guidelines. AI generated content can be a powerful tool, but it’s more important to understand the potential risks and to take the necessary precautions to stay within the proper guidelines so that your content can be a benefit to others, and not just loads of words crammed into a page meant to get your site high ranks.
